What started with home-made treats has quietly grown into a high-end dog accessories brand for creative, conscious customers. Although what founders Genesta Gunn and Taneale Hrymakowski are really selling is something without a price tag: that feeling of happiness you can only get from a dog.
It’s not just that we “found” an animal when we adopted our dog. We found a furry shadow; Prozac on paws; the dog that changed everything.
Spot them in the park tethering great Danes and adding a flash of colour around a Westie’s neck or see the brand’s jewellery dangling from owners’ ears.